Summer may officially be a week away, but retailers are already looking ahead to fall and the back to school shopping season, which is expected to be strong. eMarketer sees back to school retail sales growing 4.6% to $857.2 billion this year, compared with 2016 levels. Back to school is big business for radio stations..
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Radio Must Prep Strategically For Strong Back To School.
Honors For Jācapps, Jacobs’ Mobile Strategy Arm.
Radio Groups Enjoy Second Day Of Wall Street Winnings.
Apple Finally Delivers On Limited But Useful Podcast Data.
We’re only human, after all, and radio connects us
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Hundreds of broadcasters and music executives from around the world recently united at the Worldwide Radio Summit in Hollywood, California. I was invited to speak with peers on the complicated relationship between science and art. The panel included key industry leaders including Kurt Johnson, senior VP of programming at Townsquare Media; Michael Martin, senior VP..
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Traffic a major driver in powering drive time radio
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The latest BRC Radio Audience Measurement (RAM) numbers, which were for the first full year of research, continue to reflect longer listening times and a listening curve that no longer has sharp peaks that stand out during the drive time periods. But this does not mean that drive time radio is any less important. MICHAEL..
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