It wasn’t so long ago that the radio industry was collectively shuffling its feet as in-car listening—AM/FM’s bread and butter—was subsiding amid a threatening new technology called “streaming,” as at-home and at-home tune-in were also declining. Well, look at us now. While traditional over the air AM/FM remains the mothership, broadcasters at the 2018 NAB Show this month made clear that the industry has now created its own digital revolution.
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The NAB Show 2018 Wrap-Up: The Digital Revolution Rules.
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NAB Show: Digital Experts Share Smart Device Strategies.
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It’s no secret that a wild, wondrous array of smart devices, voice-activated speakers and mobile apps are unlocking newfound potential to connect with radio audiences, while potentially plumping stations’ bottom lines.
The challenge now for broadcasters is trying to keep up with these rapidly evolving platforms, even when that sometimes means starting from scratch—again.
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Stanley Cup Playoff Hockey To Air On Westwood One.
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The quest for Lord Stanley’s Cup gets underway tonight with Westwood One providing live play-by-play coverage beginning with the drop of the puck as the Vegas Golden Knights host the Los Angeles Kings in Game One of their Western Conference series and culminating with the crowning of the 2018 Stanley Cup Champion.
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IHeart And Youngstown State Athletics Extend Agreement.
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iHeartMedia and Youngstown State University Athletics have extended their agreement keeping YSU football and men’s and women’s basketball on “NewsRadio 570” WKBN and “The Sports Animal” WNIO (1390) Youngstown, OH through the 2020-21 season.
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Nielsen Reveals Top 2017 Radio Advertisers Based On Total Spend.
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Comcast Xfinity, Mattress Firm, Home Depot and GEICO rank among the top 10 national advertisers at both music radio stations and spoken word outlets for 2017, based on total spend in PPM markets. That’s according to Nielsen’s just released Audio Today Report, based on its top 48 radio metros that are measured by Portable People Meters.
Nielsen separately broke down the top advertisers for music-based and news/talk stations. For the former, McDonald’s was No. 1, spending $46.1 million in PPM markets. It was followed by Mattress Firm ($41.4 million), Comcast Xfinity ($36.8 million), Home Depot ($34.0 million) and T-Mobile ($32.8 million), rounding out the top 5.
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