To unlock the potential of digital, some radio broadcasters are looking beyond their airwaves and formats, and building digital destinations that stand apart from their core radio businesses. Such efforts include hyper-local news websites, online restaurant and travel guides, e-newsletters and local event listings. In Asheville, NC, for instance, Saga Communications recently launched the828.com, a..
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Stations Go Beyond Radio To Build Separate, Thriving Web Biz.
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Broadcasters Go Beyond Simple Ad Targeting In Digital Streams.
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With digital listening on the rise, online radio ad breaks are beginning to sound different. On their digital streams, some radio broadcasters are breaking from established advertising patterns, experimenting with new styles of messages and tweaking spot loads. It’s AM/FM’s ongoing charter of keeping on top of listener and brand needs. Some stations are streaming..
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