Christmas brings AC radio a huge cume infusion – the tricky part is trying to retain some of that ratings rocket boost, while luring back listeners that found a new favorite station when the Yule music was playing 24/7. Based on a new analysis of first quarter listening data, AC programmers have cracked the ratings code, delivering the format’s best numbers in seven years.
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A Mass Appeal Monoliths AC, Classic Hits Reach New Ratings Peaks.
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Survey: Listeners Prefer Local Over National Contests.
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When it comes to radio contesting, more listeners like local than national. That’s the finding of a new NuVoodoo Ratings Prospects Study, which found that 59.8% of respondents are more likely to play a local radio contest with a smaller prize than the 35.7% who said they were more likely to play a national radio..
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